SAL Marketing Group

Master Pool RenovationsMarketing Audit and Landing Page

About 890 times a month, someone in Perth searches for pool resurfacing or a pool renovation. Here's what they find on your site, and a page built to win them.

1
New page, built for pool resurfacing searches
~890
Pool resurfacing and renovation searches a month in Perth
0
Working links to your email or Google reviews
~4 a week
New pool jobs to quote, from $50 a day

How it works.

1Someone searches"pool resurfacing perth"
2Finds your pageBuilt for that exact search
3Fills in the formFour taps and their details
4Your phone rings. You quote the job.Their details land in your inbox
Chris Saldaris

Keen to chat? I'm Chris.

Pick whatever's easiest.

Call Chris, 0407 475 954 Send a text

1 Your new landing page

One page for people who want their pool resurfaced.

~890 searches a month

That's how often Perth searches for pool resurfacing or a pool renovation. This page answers them.

Preview of the Pool Resurfacing Perth landing pageA
For Perth homeowners with a tired pool

Pool Resurfacing Perth

"pool resurfacing perth", "pool renovation perth", "pool resurfacing"

See your landing page

What the page does

  • Leads with your written warranty of up to 7 years
  • Shows Duraquartz and Rainbow Quartz finishes, and your tiling
  • Short tap-through form, and click-to-call on phones
Try the form

On the demo, the form comes to us. Live, it comes to you.

2 Where you're at right now

Your phone link works. Your email and review links don't.

Three things we found on your site.

1

Your email link opens an error page.

The footer shows admin@masterpoolrenovations.com.au, but the link behind it is missing "mailto:". Tap it and you land on a "page not found" on your own site, not in an email.

Your email link opens an error page.
Footer of your homepage on a phone, 30 Oct 2026
2

Your "Google Reviews" link goes nowhere.

It's linked to "#", so tapping it just jumps the page. Anyone checking you out can't see a single Google review from your site.

3

Not one before-and-after of a replaster.

Your site says you can turn a dated 20 year old pool into one your friends will envy. There's no before-and-after photo or video on the homepage to show it.

Not one before-and-after of a replaster.
Your homepage on a phone, 30 Oct 2026

What's working

Up to 7 years
written warranty on your work.
  • Tap-to-call works on phones (0450 104 626).
  • Your "Email Us" form has a working Send button.
  • 14 years hands-on, WA owned and family run.
  • Four written customer testimonials on the homepage.

Sources: your homepage and its page code, fetched 30 Oct 2026 (the email link returns a 404); Google Ads Transparency Center, 30 Oct 2026.

3 What Perth is searching for

Pool searches peak in summer.

1,430 searches last January

Nearly three times June (500). The busy season starts now.

Pool resurfacing and renovation searches in Perth, by month

05001,0001,500Oct 25: 1,130 searchesOctNov 25: 980 searchesNovDec 25: 860 searchesDecJan 26: 1,430 searchesJan1,430Feb 26: 1,210 searchesFebMar 26: 850 searchesMarApr 26: 670 searchesAprMay 26: 600 searchesMayJun 26: 500 searchesJun500Jul 26: 550 searchesJulAug 26: 1,170 searchesAugSep 26: 810 searchesSep
Show as a table
MonthSearches
Oct 251,130
Nov 25980
Dec 25860
Jan 261,430
Feb 261,210
Mar 26850
Apr 26670
May 26600
Jun 26500
Jul 26550
Aug 261,170
Sep 26810
Other searches, and what we'd leave out
  • "pool resurfacing perth" is the biggest single search, about 260 a month. "pool renovation perth" is about 140.
  • Pool tiling searches: about 110 a month. Pool repair searches: about 90.
  • We'd leave out "pool resurfacing cost" (about 50 a month). Those people are mostly comparing prices.

Source: Google Ads Keyword Planner, Perth WA, 12-month averages to Sep 2026, pulled 30 Oct 2026.

4 What it could bring in

About 4 new pool resurfacing jobs to quote every week.

Right as summer bookings start.

Google forecasts about 17 enquiries a month at $50 a day, about $89 each.

Source: Google Ads Keyword Planner forecast, Perth WA, 30 days from 31 Oct 2026.

If 5 in 100 enquire
8.4
leads a month
$179 per lead
If 10 in 100 enquire
17
leads a month (our base case)
$89 per lead
If 20 in 100 enquire
34
leads a month
$45 per lead
The numbers behind the forecast

At $50 a day (about $1,500 a month), Google expects about 168 clicks in 30 days. That's about $8.95 a click. Doubling the budget adds only 7 clicks, because the ad only shows when someone in Perth searches.

Budget optionSpend / monthClicksCost per clickAt 5%At 10%At 20%
$50 a day, bids capped at $30 (recommended)$1,500168$8.958.416.833.5
$50 a day, bids capped at $20$1,456166$8.758.316.633.3
$30 a day, bids capped at $30$900136$6.606.813.627.3
$100 a day, bids capped at $30$1,703174$9.788.717.434.8

Keyword Planner forecast, Perth WA, phrase match (your ad shows for searches containing these words), 30 days from 31 Oct 2026. It doesn't include negative keywords (words that stop your ad showing, like "cost" or "diy"), which we'd add. Forecasts move week to week.

What each job is worth

Use your own average job price here.

If one resurfacing job is worth more than $2,800 to you, one job a month covers Google.

What it takes to pay for itself

Google costs about $2,800 a month: $1,500 in ads and $1,300 to manage them.

Use your own numbers here. The package below is extra.

Proof, a different trade

A Perth concreter we work with switched his ads on and got 29 real enquiries in his first week, at $4.72 each.

Source: Meta Ads and the client's enquiry records, 22 to 28 Oct 2026.

5 What it costs

Start with the page.

Step one

Your pool resurfacing landing page

One-off
$1,800 + GST
  • The page above, finished with your details and photos
  • Tracking, so every enquiry is counted
  • Tested with real enquiries before anything goes live

No lock-in contract. We work month to month, and you can leave with 30 days' notice.

What comes after the page
Monthly package

Meta Ads, video and follow-up, $1,499 + GST a month

  • A video shoot on one of your jobs: 3 Reels and 100 photos, our team on-site for 4 hours ($1,500 value, included). Your before-and-afters, on video.
  • Meta Ads on Facebook and Instagram, built, run and improved every month
  • Follow-up, so every enquiry gets a reply straight away
Add-on

Google Ads, $1,300 + GST a month

The Google campaign forecast above, built and managed, sending people to this page.

Ad spend is paid straight to Meta or Google, never to us. We recommend $50 to $100 a day. All-up for the monthly package, that's about $3,000 to $4,500 a month.

6 Next steps

The plan from here.

We have a chat

Call, text, or ask us to call you.

You confirm the details

Pools you do, hours, a before-and-after.

We finish the page

Your details, photos and tracking.

Ads go live

We check searches every few days.

Chris Saldaris

Keen to chat? I'm Chris.

Pick whatever's easiest.

Call Chris, 0407 475 954 Send a text

A few things to tidy up on your current site
  • Your only analytics tag is Google's old Universal Analytics (UA-160171155-1). It stopped collecting data in July 2023, so nothing on the site is counting enquiries.
  • Google's ad library shows no ads for your site, so every enquiry today comes from people who already found you.
  • Fix the email link by adding "mailto:" in front of the address, and point "Google Reviews" at your Google profile.

Source: your website and its page code, fetched 30 Oct 2026; Google Maps and the Google and Meta ad libraries, 29 to 30 Oct 2026.